If a Marketing Researcher Uses Such Names or Categories as Blue

question 144

Multiple Choice

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters.

• A) PRIZM
• B) behavioral
• C) psychographic
• D) demographic
• E) VALS

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Definitions:

Heart Defects

Abnormalities in the heart's structure that are present at birth and can affect how the heart works.

Mental Development

The psychological progression of cognitive, emotional, and social abilities and skills over the course of an individual's life.

Temperament

The innate or genetically based aspect of an individual's personality, such as introversion or extroversion, that becomes evident in early childhood.

Thomas And Chess

Refers to the theory of temperament developed by psychologists Alexander Thomas and Stella Chess, which identifies nine temperament traits in infants.