Brand Differentiation Occurs When Consumers No Longer Associate a Brand

question 106

True/False

Brand differentiation occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand.

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Definitions:

HRM System

Human Resource Management System; an integrated suite of software applications used to manage and automate many HR processes, including recruitment, employee management, and payroll.

Performance Measurement

A method used by organizations to evaluate and assess the efficiency and effectiveness of its operations, often by analyzing quantitative data.

Promotion

The advancement of an employee to a higher position or job title within a company.

Instrumentality

The belief or expectation that performing a given behavior is associated with a particular outcome.