Both Brand Equity and Customer Equity Emphasize the Importance of Customer

question 115

True/False

Both brand equity and customer equity emphasize the importance of customer loyalty and the notion that we create value by having as many customers as possible pay as high a price as possible.

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Definitions:

Fee Simple

A type of freehold ownership where the owner has the most extensive property rights allowed by law.

Crown

A reference to the state or monarch in the context of legal proceedings or governmental authority.

Mineral Rights

Legal entitlements that allow an individual or organization to explore, extract, and sell minerals from a piece of land.

Fee Simple

The most extensive ownership interest in land that one can possess, without time limitation to any particular line of heirs.