Compare and Contrast Brand Equity and Customer Equity

question 66

Essay

Compare and contrast brand equity and customer equity.

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Definitions:

Sensory Inputs

Information received by sensory systems from the environment or the body, which is then processed by the brain.

Cortex

Refers to the outer layer of the cerebrum, involved in complex functions including memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Limbic System

The limbic system is a complex set of brain structures involved in emotion, behavior, motivation, long-term memory, and olfaction.

Memory And Emotion

Interconnected processes in the brain involving the creation, storage, and retrieval of memories, strongly influenced by emotional states.