Which of the Following Is a Marketing Advantage of Strong

question 61

Multiple Choice

Which of the following is a marketing advantage of strong brands?

• A) no vulnerability to marketing crises
• B) more elastic consumer response to price increases
• C) guaranteed profits
• D) additional brand extension opportunities
• E) more inelastic consumer response to price decreases

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Definitions:

Managerial Assistance

Support or help provided to managers to improve decision-making, problem-solving, and overall management effectiveness.

Expansion

The process of growing or enlarging the scope of a business or activity.

Limited Equity Investments

Investments where the investor's potential loss is limited to the initial amount invested, often seen in certain types of partnership or stock ownership.

International Franchise Association

A major trade association that represents the interests of franchise businesses globally.