The Brand Name of New Zealand Vodka 42BELOW Refers to Both

question 152

Multiple Choice

The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

• A) the associations indirectly transferred to the brand by linking it to a place or thing
• B) the product and all accompanying marketing activities and supporting marketing programs
• C) the initial choices for the brand elements or identities making up the brand
• D) the profitability associated with brand development
• E) the service and all accompanying marketing activities and programs

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Definitions:

System

An organized set of interrelated elements or components that work together as part of a complex whole.

Authority Structure

Pertains to the systematic arrangement of power, roles, and responsibilities within an organization or society, determining how decisions are made and enforced.

Flat Organizations

Businesses or institutions with few or no levels of middle management between staff and executives, promoting open communication.

Tall Organizations

A type of organizational structure characterized by a large number of hierarchical levels, each with a narrow span of control.