According to BrandAsset^® Valuator Model, Declining Brands Show ________

question 140

Multiple Choice

According to BrandAsset^® Valuator model, declining brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) high relevance - appropriateness of brand's appeal - a lower level of energy and differentiation, and even lower knowledge
• C) high levels on energy, differentiation, relevance, knowledge, and esteem
• D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• E) high knowledge - evidence of past performance - a lower level of esteem, and even lower relevance, energy, and differentiation

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Definitions:

Absolute Poverty

A state defined by the extreme lack of essential human requirements such as food, clean drinking water, hygiene services, healthcare, housing, education, and access to information.

Relative Poverty

A condition where a person lacks the minimum amount of income needed in order to maintain the average standard of living in the society in which they live.

Poor Countries

Nations characterized by a low standard of living, underdevelopment, and low income per capita, often facing challenges such as limited access to education, healthcare, and resources.

Modernization Theory

A theory suggesting that traditional societies will develop as they adopt more modern practices, technology, and cultural values, leading to similar patterns of social, economic, and political progress among societies.