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Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?
Sleep Cycle
A progression through various stages of non-REM and REM sleep that repeats several times throughout a typical night.
Selective Deprivation
A concept in psychology that refers to the effects of depriving an organism of specific stimuli, such as light, sound, or social interaction, and studying the effects on development or behavior.
Slow-Wave Sleep
A deep sleep stage characterized by low frequency, high amplitude brain waves, essential for restorative sleep, memory consolidation, and hormonally regulated bodily functions.
REM Sleep
A phase of sleep characterized by rapid eye movement, where dreaming and increased brain activity occur.
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