With Respect to the "Six Brand Building Blocks," Brand ________

question 99

Multiple Choice

With respect to the "six brand building blocks," brand ________ focuses on customers' own personal opinions and evaluations.

• A) salience
• B) performance
• C) imagery
• D) judgment
• E) resonance

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Definitions:

Unconscious Determinants

Factors that influence behavior and decisions without the individual's conscious awareness, rooted in the unconscious mind.

Humanistic Theory

A psychological perspective focusing on the individual's capacity for self-growth and personal fulfillment.

Humanist

A philosophy centering on the values, freedom, and importance of human beings, often emphasizing individual dignity and potential.

Conditional Positive Regard

Acceptance and love that are contingent upon a person's behavior and conforming to certain conditions or standards.