Which of the Following Statements About Market Segmentation Is True

question 44

Multiple Choice

Which of the following statements about market segmentation is true?

• A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
• B) It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
• C) It is a process of creating an image or identity of the product in the minds of the target market.
• D) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
• E) It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.

---

Definitions:

Latching Relays

Electromechanical switches that maintain their position (on or off) after being actuated, until they receive another specific actuation signal.

Momentarily Energized

Describes a circuit, component, or system that is powered or switched on for a brief period before returning to a de-energized state.

LED Light Sources

Light-emitting diodes used as efficient and durable illumination devices in various applications.

Continuous Beam

A structural element that spans over more than two supports to provide greater stability and support for loads over a larger area.