Two Advantages of ________ Are That They Can Facilitate New-Product

question 147

Multiple Choice

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.

• A) product licensing
• B) brand extensions
• C) brand architecture
• D) brand audits
• E) brand dilutions

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Definitions:

Adler

Alfred Adler, an Austrian medical doctor and psychotherapist, known for his contributions to psychology especially the development of individual psychology.

Individual's

Pertaining to or characteristic of a single, particular person or thing.

Humanistic

A psychological perspective emphasizing personal growth, self-actualization, and the inherent goodness of people.

Functioning

The action of working or operating in a proper or intended manner, often used to refer to how well something performs its designated role.