A Brand Must Demonstrate ________, for It to Function as a True

question 7

Multiple Choice

A brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority of an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

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Definitions:

Federal Budget Deficit

Occurs when the government's expenditures exceed its revenues in a fiscal year, leading to the need for borrowing to finance the gap.

Trade Deficit

Another term for Balance-of-Trade Deficit, referring to the scenario where a country's imports of goods and services are greater than its exports.

Thomas Robert Malthus

Thomas Robert Malthus was an English economist and demographer best known for his theory that population growth will always outpace the food supply, creating periods of famine and hardship.

Food Supply

The total amount of food available for consumption, affected by factors such as production, distribution, and importation.