A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 108

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

• A) The soap is one-quarter cleansing cream.
• B) Dove products include bar soaps and shampoos.
• C) Dove soap helps users have softer skin.
• D) The soap brand has global presence.
• E) The brand has recently launched soap for men.

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Definitions:

Mayo Stand

A movable stand used in medical settings, typically in surgical rooms, to hold surgical instruments and supplies.

Medical Asepsis

Practices aimed at reducing the risk of infection and maintaining cleanliness in medical settings to prevent the spread of pathogens.

Microbial

Related to microbes.

Microbes

Microscopic organisms, including bacteria, viruses, fungi, and protozoa.