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How Does a Loyal Brand Community Support the Positioning and Branding

question 4

Essay

How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.


Definitions:

Other Reserves

Equity accounts that record gains and losses recognized directly in equity, including revaluation reserves and reserves created from the reallocation of profits.

Non-controlling Interest

An ownership interest in a corporation where the stake does not grant the holder the majority of voting rights.

Parent Entity

A company that owns enough voting stock in another corporation to control management and operations by influencing or electing its board of directors.

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