Robert Is the Owner of an Automobile Manufacturing Company

question 51

Multiple Choice

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

• A) occupation
• B) family size
• C) benefits
• D) nationality
• E) user status

---

Definitions:

NSF Cheque

A cheque that has been returned by a bank as unpaid because the account on which it was drawn did not have sufficient funds, often incur fees.

Bank Service Charges

Fees charged by banks for the use of their services, such as account maintenance fees, transaction fees, and overdraft charges.

Outstanding Cheques

Checks that have been written and recorded by a company but have not yet been cleared or deducted from the bank account balance.

Bank Reconciliation

This is a process of matching and comparing an organization's financial records with the bank statements to ensure consistency and accuracy.