Examlex
What are the requirements for deciding on a positioning strategy?
Service Gaps Model
A framework for identifying and analyzing the discrepancies between customers' expectations of a service and their actual experiences, aiming to improve service quality.
Service Providers
Companies or individuals that offer services to others in exchange for payment.
Delivery Gap
The discrepancy between a company’s service quality specification and the actual service delivered to customers, often leading to customer dissatisfaction.
Communication Gap
A type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises.
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