The Three Criteria That Determine Whether a Brand Association Can

question 138

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.

• A) discrimination
• B) customerization
• C) implementation
• D) deliverability
• E) demand

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Definitions:

Inferiority Complex

A psychological condition where a person feels a deep sense of inadequacy and incompetence, often stemming from real or perceived weaknesses.

Behavior Modification

A psychological technique involving the application of reinforcement or punishment to change behavior.

Client-Centered Therapy

A psychotherapeutic approach that emphasizes the client’s role in the healing process, recognizing them as the primary agent of change.

Mental Health

A level of psychological well-being, or an absence of mental illness; the state of someone who is functioning at a satisfactory level of emotional and behavioral adjustment.