A Brand Must Demonstrate ________, for It to Function as a True

question 7

Multiple Choice

A brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority of an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

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Definitions:

Price Regulation

Government-imposed controls on the maximum or minimum allowable prices for certain goods or services, often to protect consumers.

Periodic Blood Testing

Medical tests that are done at regular intervals to monitor an individual's health or the progress of a disease.

Price Regulation

The imposition of controls by a government on the price(s) that can be charged for goods and services in a market.

Lifesaving Drug

A medication that is essential for survival, often used to treat a life-threatening condition or disease.