Consumers Might Not Consider a Hand Sanitizer Truly a Hand

question 104

Multiple Choice

Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

• A) competitive points-of-difference
• B) competitive points-of-parity
• C) category points-of-difference
• D) category points-of-parity
• E) conceptual points-of-parity

---

Definitions:

Prior Probability

The probability of an event before new evidence is considered, used in Bayesian statistics as a part of updating the probability based on new information.

Posterior Probability

is the probability of the hypotheses given the observed data, calculated using Bayes' theorem.

Prior Probability

The likelihood of an event occurring before new evidence is taken into account.

Conditional Probability

The estimated probability of an event's occurrence when it is already known that another event has preceded it.