________ Are Visual Representations of Consumer Perceptions and Preferences

question 135

Multiple Choice

________ are visual representations of consumer perceptions and preferences.

• A) Brand narratives
• B) Share of mind variables
• C) Perceptual maps
• D) Exemplars
• E) Points-of-parity

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Definitions:

Brand Awareness

The level of awareness and recognition consumers have regarding the unique attributes or reputation of a particular brand's goods or services.

Establish Credibility

The process by which an individual or organization builds trust and believability in their expertise or product.

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.