The Actual and Potential Rival Offerings and Substitutes That a Buyer

question 23

Multiple Choice

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.

• A) supply chain
• B) global market
• C) value proposition
• D) competition
• E) marketing environment

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Definitions:

Sterilization

A process that eliminates all forms of life and other biological agents from a specific surface, fluid, or compound.

Autoclave

A pressure chamber used in medical or industrial settings to sterilize equipment and supplies by subjecting them to high pressure saturated steam at 121°C (250°F) for around 15-20 minutes or more, depending on the size of the load and the contents.

Double-thickness Muslin

A type of muslin fabric that has two layers, making it thicker and more durable, commonly used in sewing and upholstery.