What Are the Four Broad Components of Holistic Marketing

question 143

Multiple Choice

What are the four broad components of holistic marketing?

• A) relationship, internal, position, and performance marketing
• B) integrated, internal, position, and performance marketing
• C) relationship, integrated, internal, and performance marketing
• D) integrated, relationship, social responsibility, and position marketing
• E) relationship, social responsibility, internal, and performance marketing

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Definitions:

Cooling-Off Laws

Laws that provide a cooling-off period during which the buyer may cancel the contract, return any merchandise, and obtain a full refund.

Door-to-Door

A direct selling approach where salespeople visit potential customers at their homes or businesses to offer products or services.

Sales Ethics

Principles and standards governing the conduct of individuals or organizations engaged in sales, focusing on fairness, honesty, and responsibility.

Ethical Problems

Situations or dilemmas that involve conflicts between moral imperatives, often challenging individuals or businesses to choose actions that are morally right.