Chipotle Engages Customers Through Facebook, Twitter, and Other Social Media

question 36

Multiple Choice

Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media.

• A) owned
• B) earned
• C) paid
• D) service
• E) marketing

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Definitions:

Sales Dollars

The total revenue generated from the sale of goods or services, expressed in dollar terms.

Commercial Division

A segment within a company that focuses on the buying and selling of goods and services, often dealing with sales, marketing, and customer service.

Fixed Expenses

Costs that do not change with the level of production or sales activities within a certain range and time period.

Break-Even

Break-even is the point at which total costs and total revenue are equal, resulting in no net loss or gain.