When Consumers Share a Strong Need That Cannot Be Satisfied

question 29

Multiple Choice

When consumers share a strong need that cannot be satisfied by an existing product, it is called ________ demand.

• A) negative
• B) latent
• C) declining
• D) irregular
• E) nonexistent

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Definitions:

Communication Style

The characteristic way in which an individual communicates with others, including verbal, non-verbal, and written methods.

Creative Problem Solving

An approach to finding innovative solutions to complex problems through creative and critical thinking strategies.

Brainstorm

A group creativity technique aimed at generating a large number of ideas for the solution to a problem.

Mini-presentation

A short, concise presentation focused on delivering specific information or a summary of a larger topic.