Which of the New Four Ps Encompasses the Old Four

question 101

Multiple Choice

Which of the new four Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

• A) programs
• B) processes
• C) promotion
• D) people
• E) performance

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Definitions:

Objective Data

Information that is based on facts and observable phenomena, unaffected by personal feelings or opinions.

Severity

Severity describes the intensity or seriousness of a situation, condition, or effect, often used to assess the extent of impact or damage.

Customer Complaints

Expressions of dissatisfaction or grievances from customers about a product, service, or business practice.

Chronological Order

The arrangement of events, actions, or processes in the order of their occurrence in time.