Josh Separated People Who Wanted a High Quality Lawn Mower

question 32

Multiple Choice

Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations.

• A) descriptive
• B) demographic
• C) psychographic
• D) behavioral
• E) geographic

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Definitions:

Nonsexist Job Title

Professional titles designed to be gender-neutral, avoiding discrimination and promoting equality in the workplace.

Flight Attendant

An airline employee responsible for ensuring the safety, comfort, and care of passengers during flights.

Sexist

Reflecting or promoting the belief that one gender is superior to another, often resulting in discrimination.

Waitress

A female server responsible for taking orders and serving food and beverages to customers at a restaurant or cafe.