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The Internet Has Given Today's Companies a New Set of Capabilities

question 62

Essay

The Internet has given today's companies a new set of capabilities. Among those capabilities is the ability to operate a new information channel. Describe how information can be used by the marketer in this new channel.


Definitions:

Built-In Obsolescence

is a design policy for products that ensures they become outdated or non-functional after a certain period, encouraging consumers to purchase new items.

Low-Waste Society

A society that emphasizes reducing the amount of waste generated through practices like reuse, recycling, and responsible consumption.

Hazardous Wastes

Waste materials that are dangerous or potentially harmful to human health or the environment.

Waste Management

The collection, transport, processing, recycling or disposal, and monitoring of waste materials.

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