Discuss How Companies Can Use the Internet to Build Their

question 6

Essay

Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.

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Definitions:

Owners' Claims

Owners' claims refer to the interests or rights of ownership that shareholders or proprietors have in a company, including profits and assets.

Business Assets

Resources owned by a business that have economic value and can contribute to future profits, such as equipment, inventory, and patents.

Basic Accounting Equation

An equation that represents the relationship between assets, liabilities, and owner's equity; Assets = Liabilities + Owner's Equity.

Ownership Claims

Rights or interests that owners have in an asset or entity, reflecting their stake or ownership percentage.