Philip Morris Bought Miller Brewing and Launched Low-Calorie Beer, at a Time

question 6

Multiple Choice

Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?

• A) points-of-difference
• B) points-of-presence
• C) points-of-parity
• D) points-of-conflict
• E) points-of-inflection

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Definitions:

Chorionic Villi Sampling

A prenatal test that involves removing and testing a small sample of the placental tissue known as chorionic villi to screen for certain genetic conditions.

Polymerase Chain Reaction

The polymerase chain reaction is a technique used in molecular biology to amplify a single or few copies of a segment of DNA across several orders of magnitude.

Engineered DNA Polymerase

a synthetically modified enzyme designed to improve its fidelity, efficiency, or specificity in DNA replication and PCR applications.

Denaturing

A process that alters the natural properties of a substance, particularly proteins or nucleic acids, usually caused by heat, acidity, or the presence of certain chemicals.