Which of the Following Categories of Goods and Services Is

question 146

Multiple Choice

Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?

• A) shopping goods
• B) unsought goods
• C) necessary goods
• D) luxury goods
• E) complementary goods

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Definitions:

Contribution Format

A financial statement format that separates fixed costs from variable costs to highlight the contribution margin of products or services.

Margin of Safety

The difference between actual sales and the break-even point, used to evaluate the level of risk in a business operation.

Break-even Sales

The amount of revenue required to cover total fixed and variable costs, at which point a business neither makes a profit nor incurs a loss.

Sales Units

The quantity of product sold, often used as a measure in assessing sales performance and operational efficiency.