Webmax Inc

question 147

Multiple Choice

Webmax Inc. produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace?

• A) production orientation
• B) product orientation
• C) selling orientation
• D) marketing orientation
• E) holistic marketing orientation

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Definitions:

Peer Group

A group of individuals, typically of similar age, background, and social status, with whom a person associates and identifies.

Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug.

Admires

To regard someone or something with respect, approval, or warm esteem.

Unlearn

The process of discarding or forgetting previously learned behavior, habits, or beliefs, often to make way for new learning or understanding.