The Competing Concepts Under Which Organizations Have Conducted Marketing Activities

question 84

Essay

The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept. Evaluate the advantages and disadvantages of each concept. Which concept do you believe is the most effective? Why?

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Definitions:

Acts Defensive

Behaviors exhibited by an individual or group when they feel threatened or challenged, often resulting in protectionist or justification actions.

Call Next Week

A directive or plan to contact someone or follow up on a matter in the subsequent week.

Trial Close

A sales technique used to gauge a potential customer's interest or readiness to buy before the final close.

Closing

The process of helping people make a decision that will benefit them by asking them to buy.