Brand Mantras Typically Are Designed to Capture the Brand's Points-Of-________

question 115

Multiple Choice

Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.

• A) conflict
• B) parity
• C) inflection
• D) difference
• E) presence

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Definitions:

Cognitions

Mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses, including perception, thinking, and memory.

Role Playing

Role playing involves adopting and acting out the role of a character or persona, often in a therapeutic, educational, or training context, to explore different perspectives or behaviors.

Attitude Change

The process by which an individual's viewpoint or feelings towards a subject are altered.

Effort Justification

A special case of cognitive dissonance: inconsistency is experienced when a person makes a considerable effort to achieve a modest goal.