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Before Rolling Out a New Marketing Communications Campaign, Employees Went

question 135

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Before rolling out a new marketing communications campaign, employees went to a rally and received training on why the company was changing directions and what it would mean to their customers, which is an example of relationship marketing.


Definitions:

Person Analysis

A process used in organizational training and development to identify the individual needs of employees, determining who needs training and what kind of training is necessary.

Skill Deficiency

The lack of necessary skills to perform tasks or jobs adequately.

Training Effort

The amount of time, energy, and resources devoted to developing and implementing training programs to achieve desired outcomes.

Task Simplification

The process of breaking down a task into smaller, more manageable components, making it easier to understand, perform, and teach.

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