A Company Can Be Said to Have Used ________ If

question 87

Multiple Choice

A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality.

• A) global segmentation
• B) microsegmentation
• C) short-term segmentation
• D) macrosegmentation
• E) geographic segmentation

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Definitions:

Unit Product Cost

The total cost (both variable and fixed) associated with producing one unit of a product.

Total Job Cost

The sum of all costs assigned to a specific job, including materials, labor, and overhead.

Predetermined Manufacturing Overhead

An estimated overhead cost calculated before the actual production starts, used in budgeting and setting product prices.

Markup

Markup is the amount added to the cost price of goods to cover overhead and profit, determining the selling price.