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If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
Technical Skills
Specific abilities and knowledge used to perform practical tasks in various fields such as IT, engineering, or science.
Managed Care
A healthcare delivery system aimed at managing the quality and cost of medical services through contracted arrangements with providers.
Preferred Provider Organization
A type of health insurance plan that offers members lower rates when they use providers in the plan’s network.
Providers Choice
The principle that providers (such as healthcare professionals) have the liberty or discretion to make decisions based on their professional judgment.
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