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It Often Makes Sense to Operate in Fewer Countries, with a Deeper

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It often makes sense to operate in fewer countries, with a deeper commitment and penetration in each.


Definitions:

Intrinsic Motivation

The internal drive to perform a task due to the inherent satisfaction or interest in the task itself, rather than external rewards or pressures.

Sales Employees

Individuals engaged in promoting and selling products or services for a company.

Straight Commission Plan

A compensation plan based on a percentage of sales.

Percentage of Sales

A financial ratio that compares a company's expenses or profits to its total sales, often used to analyze efficiency or profitability.

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