If a Marketer Is Seeking to Segment a Business Market

question 55

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

• A) personal characteristics
• B) demographic variables
• C) situational factors
• D) operating variables
• E) purchasing approaches

---

Definitions:

Corporate Governance

The system of rules, practices, and processes by which a company is directed and controlled, balancing the interests of stakeholders.

Secondary Data

Information that has been collected previously by someone else for a purpose other than the current research project, such as census data, sales reports, and historical records.

Electronic Format

A format in which data is stored, presented, or exchanged using digital technology, such as ebooks, PDFs, or online documents.

Nonstore Retailing

The selling of goods and services outside traditional brick-and-mortar locations, including online, by mail, or via direct sales.