Straight Extension of the Product Means Introducing ________

question 79

Multiple Choice

Straight extension of the product means introducing ________.

• A) the product to the foreign market without any changes to the product
• B) the product to the foreign market with minor changes to the product
• C) the product to the foreign market with major changes to the product
• D) a customized product to the foreign market with a new marketing strategy
• E) a customized product to the foreign market with existing marketing strategy

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Definitions:

American Depository Receipts

Securities that represent shares in foreign public companies and are traded on U.S. stock exchanges, allowing investors to invest in overseas stocks more easily.

World Equity Benchmark Shares

Exchange-traded funds that aim to provide investment results that, before fees and expenses, correspond to the price and yield performance of specific international equity indexes.

ADRs

American Depositary Receipts, a way for investors to own shares in foreign companies, where the shares are held by a US financial institution overseas and traded on American exchanges.

WEBS

Exchange-traded funds that track international stock market indices, allowing investors to diversify their portfolios globally.