Companies Can Run the Same Marketing Communications Programs as Used

question 11

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

• A) product communications
• B) market development
• C) dual adaptation
• D) diversification
• E) communication adaptation

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Definitions:

Negative

A term often used to describe a decrease, a downward trend, or harmful effects in various contexts, including finance, health, and environmental studies.

Straight Line

In mathematics and geometry, the shortest path between two points without any curvature.

Constant

A value that does not change and remains fixed within a given context or equation.

Y-axis

The vertical axis in a graph or chart, typically representing the dependent variable.