How Can a Marketer Overcome the Negative Effects of Commoditization

question 130

Multiple Choice

How can a marketer overcome the negative effects of commoditization?

• A) convince target consumers that the firm's products are as good as those of competitors
• B) convince target consumers that price is irrelevant in determining quality
• C) convince target consumers that the firm's products are different from those of competitors
• D) convince target customers that buying the highest-priced product is no guarantee of quality
• E) convince target customers that all the products in the market are equivalent

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Definitions:

Cross-Functional Teams

Groups that consist of members with different expertise and from various departments within an organization, working together towards a common goal.

Common Task

A shared duty or responsibility that members of a team or group work on together, emphasizing teamwork and collaboration.

Self-Managing Teams

Are empowered to make decisions to manage themselves in day-to-day work.

Self-Directed Teams

Groups of individuals who manage their workload and operations independently, without the direct supervision of managers.