If You Were an Upper-Level Marketing Executive of a Large

question 123

Multiple Choice

If you were an upper-level marketing executive of a large seller of trucks, which of the following strategies would be most appropriate in reaching buying center targets?

• A) Concentrate on key buying influencers.
• B) Use multilevel in-depth selling.
• C) Use trade-based promotions.
• D) Concentrate sales efforts on the support staff.
• E) Move all operations to the Internet.

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Definitions:

Compound-interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods.

GIC

A Guaranteed Investment Certificate (GIC) is a Canadian investment that offers a guaranteed rate of return over a fixed period, often issued by banks or trust companies.

Maturity Value

The sum of money an investor receives at the conclusion of a fixed-term investment, which encompasses both the original investment and the earned interest.

Inflation Rate

The speed at which the overall price level for products and services increases, diminishing the buying power.