________ Is the Study of How Individuals, Groups, and Organizations

question 78

Multiple Choice

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

• A) Target marketing
• B) Mind mapping
• C) Consumer activism
• D) Consumer behavior
• E) Product differentiation

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Definitions:

Warm

Exhibiting kindness, friendliness, and compassion towards others.

Personal Communication Style

Verbal and nonverbal communication style for a unique approach to sending and receiving information.

Behavior

The way in which one acts or conducts oneself, especially towards others.

Personality

A set of emotional, cognitive, and behavioral patterns that define an individual's unique character.