Consumers Often Choose and Use Brands That Have a Brand

question 114

Multiple Choice

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________ self-concept.

• A) actual
• B) others'
• C) ideal
• D) dual
• E) perceptual

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Definitions:

Internal Causes

Factors within an individual, such as personal beliefs, values, or emotional states, that motivate behavior or influence how events are perceived.

LMX Perception

LMX Perception refers to how individuals perceive their relationship quality with leaders, based on the Leader-Member Exchange theory which explores different types of leader-member relationships.

Leader

An individual who influences and guides others towards achieving a common goal, often by demonstrating vision, initiative, and direction.

Follower

An individual who supports and is guided by another person, usually in the context of a leader-member relationship.