Marketers Embed Covert Messages in Ads or Packaging of Which

question 119

Multiple Choice

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

• A) selective attention
• B) selective distortion
• C) subliminal perception
• D) voluntary attention
• E) selective retention

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Definitions:

Physical Count

A procedure conducted to verify the actual quantity of items or materials present in inventory, typically performed at the end of an accounting period.

Operating Cycles

The period of time it takes for a company to purchase inventory, sell it to customers, and collect the cash from the sales.

Cost of Goods Sold

The immediate expenses related to the manufacture of goods a company sells, which includes materials and labor.

Freight-In

The cost associated with transporting goods into a place of business, usually considered part of the inventory cost.