Of Key Interest to Marketers Are the Major Informational Sources

question 136

Multiple Choice

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

• A) consumer-rating organizations
• B) mass media
• C) acquaintances
• D) Web sites
• E) personal handling and examination

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Definitions:

1920s Fundamentalism

A religious movement that emphasized a literal interpretation of the Bible, significantly influential in the United States during the 1920s.

Modern American

Pertaining to the contemporary cultural, social, and economic aspects and trends within the United States.

Operant Response Rates

The frequency at which an organism performs a behavior in response to a given operant conditioning scenario.

Operant Conditioning

An instructional process that modifies the vigor of behaviors by means of rewards or sanctions.