When a Marketer Tries to Alter a Consumer's Beliefs About

question 30

Multiple Choice

When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision, the marketer is using ________.

• A) psychological repositioning
• B) competitive depositioning
• C) positioning
• D) repositioning
• E) biased positioning

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Definitions:

Two-way ANOVA

A statistical analysis technique used to analyze the effects of two independent variables on a dependent variable and their interaction.

Interaction Effect

A statistical concept in which the effect of two or more variables is not simply additive, indicating that these variables interact in predicting a particular outcome.

Main Effect

The overall impact of an independent variable on a dependent variable in an analysis, ignoring the effects of other independent variables.

F Tests

A class of statistical tests used to compare the variances of two or more samples to assess the equality of population variances.