Identify Three Types of Risk Consumers Might Perceive in the Context

question 143

Essay

Identify three types of risk consumers might perceive in the context of purchasing a car.

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Definitions:

Self-Discrepancy

A theory that describes how a mismatch among the actual, ideal, and ought selves relates to psychological discomfort or emotional distress.

Self-Verification

Seeking out information that verifies and confirms what we already know about ourselves.

Prototypes

Generalized and idealized examples of categories or concepts that capture their most typical features.

Self-Categorisation

The cognitive process by which individuals classify themselves and others into categories or social groups, such as 'us' vs. 'them', influencing behavior and attitudes.