What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

question 153

Essay

What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement?

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Definitions:

Microphylls

Simple, small leaves with a single vein, found on some plant species including lycophytes.

Stem Branches

Extensions or subdivisions arising from the main body of a plant's stem, which support leaves, flowers, and fruits.

Hepaticophyta

A division of non-vascular plants commonly known as liverworts, named for their liver-shaped gametophytes.

Bryophyta

A division of non-vascular land plants known as bryophytes, including mosses, liverworts, and hornworts, characterized by a dominant gametophyte stage.