Which of the Following Is True for Customer-Perceived Value

question 33

Multiple Choice

Which of the following is true for customer-perceived value?

• A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product.
• B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
• C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering.
• D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases.
• E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.

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Definitions:

Marginal Tax Rate

The rate at which the last dollar of a taxpayer’s income is taxed, indicating the proportion of additional income that is paid in taxes.

Proportional Tax

A tax system where the tax rate remains constant regardless of the amount subject to taxation.

Regressive Tax

A tax system wherein the tax rate decreases as the taxable amount increases, placing a higher burden on lower-income earners.

Sales Tax

A tax on the value of goods sold.